A very interesting bit on what kindle owners read and where they get their information for buying new books.
So, who do they listen to for recommendations? 53% said they heard about a book from friends or family. We are still talking about word of mouth here. Next came websites and blogs at 24%. Bestseller lists was quite low on the roster at 11%.
In terms of social media, facebook is by far the most influential in getting word out on new books, with twitter and instagram near the bottom. It’s interesting because I know a lot of authors spend a great deal of time on some of these sites, so it’s nice to get some information on what works best.
Although there is a huge push on ‘series’ books right now, the information shows that 70% of readers enjoy series and stand alone books equally.
Best of all, kindle owners purchase 8.9 books a month. That’s a lot of reading material. I’m sure it doesn’t all get read, but most of it probably does, and it’s an exciting number for authors to contemplate.
Have a look at the Anatomy of a Kindle User –